Native Ad Blocker in Google Chromeįor the majority of people, their primary browser is Google Chrome, and 2018 will be the year when ad blocking feature would natively be available in Google Chrome. The Ads are blocked on all the websites automatically by default, which can be changed by whitelisting a website in just two clicks.

The AdBlock extension not having a ‘Plus’ in its name doesn’t mean it is less powerful than the Ad Block Plus

This extension blocks ads from all the social networks and websites you browse in Google Chrome, and it is also available for different browsers like Internet Explorer, Safari, Opera, and Firefox. If the company can make a tool that keeps away only those annoying ads that automatically pop-up different windows or that start playing video and audio content, most of the users will probably no longer feel the need to look for a third-party blocker, which in turn, ensures that legitimate ads no longer have a problem reaching the masses.Īs I said, at the moment, this is just a possibility and not an actual plan, but if it turns out to be true, even more people might migrate towards Chrome from other browsers.The extension is free to use and the developers accept donations, which is the only way that supports the further development of this extension. However, on the other hand, it also makes sense for Google to create an embedded ad blocker. Furthermore, if it embeds an ad blocker into its browser, the company will most likely also take a lot of heat from competitors and the authorities constantly being accused of being biased towards its own advertisements, whether that will be true or not. As far as I'm concerned that sounds a bit counterproductive for Google, knowing how the IT giant makes massive money from advertisements itself.

Ad blocker mac chrome